La Prairie invited media to experience the new Cellular Swiss Ice Crystal Transforming Cream SPF30 and Cellular Swiss Ice Crystal Serum.
In intimate groups, journalists were introduced to the new products through an immersive experience, including a mini-facial and make-up application.
Cellular Swiss Ice Crystal Serum promises to strengthen skin against daily aggressors, adequately hydrating and replenishing the skin to protect it from stress, pollution and time.
While the Cellular Swiss Ice Crystal Transforming Cream SPF30 is described by La Prairie as the “hardest working product” in your make-up bag. This new generation triple action treatment product has complexion-correcting intuitive colour as well as the combined benefits of skincare, colour and UV protection.
Rosi Fernandez, Managing Director shared that while La Prairie is benefiting from a range of trends currently permeating the market the significant market share growth is still being driven by the bespoke and luxury services that is happening in stores…“with our talented beauty consultants at the forefront, providing the ultimate tailored experience for each customer,” she says.
NEW La Prairie Cellular Swiss Ice Crystal Transforming Cream SPF30 RRP $240
NEW La Prairie Cellular Swiss Ice Crystal Serum RRP $385.00
Available May 1st at David Jones.
La Prairie Team: Carina Dowse, Isabelle Cameron, Catherine Kim, Ai-San Beaumont, Rosi Fernandez, Belinda Besant and Tammy Pall
Chloe Morello, blogger/vlogger
Rosi Fernandez, La Prairie Managing Director with Bahar Etminan – rescu
Cellular Swiss Ice Crystal Transforming Cream SPF30 and Cellular Swiss Ice Crystal Serum
The number of new beauty and personal care products launched each year is staggering and it keeps growing. Not all are eagerly welcomed by consumers and there’s a huge attrition rate. In a bid to suss out the champs that just keep selling year-in, year-out, esprit asked leading brands to reveal what flies off the shelves fastest.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.