esprit magazine Australia is delighted to announce the winners of the Lucky Draw which closed on March 31st 2016.
The winners are:
Naomi Drysdale from WA who wins the Chloe fragrance pack: Chloe EdP 75ml, $170 and Chloe EdP Perfumed Body Lotion 200ml, $65.
Tarnia Zonno who works for the Marc Edward Agency in VIC. She wins: Bottega Veneta Pour Homme 50ml, $115, Bottega Veneta Pour Homme After Shave Balm 200ml, $60 and Bottega Veneta Pour Homme Travel Spray 20ml, $80.
Sandra Wood from the Malouf Pharmacies Group in QLD is the winner of the OPI New Orleans Nail Laquer set of 12 ($239.40 value).
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.