CHANEL has signed American actress Kristen Stewart as the new face of its 2016 EYES COLLECTION campaign, photographed by Mario Testino and scheduled to break in March 2016.
Stewart appears in a series of portraits embodying various facets of the contemporary CHANEL woman. She appeared previously as the face of the 2013 Paris-Dallas 2013/14 Métiers d’art collection and is also the face of the Paris in Rome 2015/16 Métiers d’art collection advertising campaign to be unveiled in May 2016. She starred in the short film Once and Forever, directed by Karl Lagerfeld, which premiered last December during the fashion show in Rome.
Stewart received acclaim for her roles in Panic Room (2002), Into the Wild (2007), the Twilight series (which began in 2008), Adventureland (2009), Clouds of Sils Maria (2014), and Still Alice (2015), among others. This year, Kristen will be featured in the upcoming film Personal Shopper by French director Olivier Assayas, as well as an as-yet untitled film by Woody Allen and Oscar-winning director Ang Lee’s Iraq war drama Billy Lynn’s Long Halftime Walk.
By Andrea Ferrari
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.