MARKETING TO MUMS

MARKETING TO MUMS

August 10, 2018

Australian Mums are the powerhouse of the Australian economy – they are responsible for $132 billion in spending every year. Millennial Mums, aged 22 to 37 years, represent a growing and highly influential segment within the Mum market for beauty brands. How well do you know them? And, how well do they know you?

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GETTING  BACK ON  TRACK...

GETTING BACK ON TRACK...

August 09, 2018

So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?

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DUE DILIGENCE IN INFLUENCER MARKETING

DUE DILIGENCE IN INFLUENCER MARKETING

August 08, 2018

The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.

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The Beauty of Water

The Beauty of Water

August 07, 2018

Anti-ageing skincare sales have started to lift again as the oldest cohort of Millennials approaches 40, reports Euromonitor International. Unveiling its latest data at the in-cosmetics Global exhibition held in Amsterdam in mid-April, the trend tracker revealed that healthy ageing rather than trying to turn back the clock has become the major motivator propelling skincare sales worldwide. The number one benefit most in demand is hydration and moisturising, ahead of sun protection and wrinkle prevention and reduction.

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esprit MASTERCLASS

esprit MASTERCLASS

August 06, 2018

Gaining an edge and networking were the top two benefits delegates at esprit’s Marketing to Millennials and GenZ masterclass praised the organisers for. Our first ever event delivered a diverse cross section of speakers – from Tim Duggan, Junkee Media to Jesinta Franklin, celebrity influencer, to Elisabeth King, economist/analyst/journalist and Katrina McCarter, Marketing to Mums – delivering insights and observations based on facts, figures and intuition. Driving conversation around marketing and beauty, delegates enjoyed the networking breaks amongst their industry peers and friends.

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THE COLLAGEN QUEEN AT VIDA GLOW

THE COLLAGEN QUEEN AT VIDA GLOW

August 01, 2018

Vida Glow co-founder, Anna Lahey, gathered beauty media together to educate them on her holistic approach to nutrition and healthcare with her range of natural marine collagen supplements to nurture hair, skin and nails from within.

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ESCENTIALS BRANDS ON SHOW!

ESCENTIALS BRANDS ON SHOW!

August 01, 2018

Escentials Brands is a refreshingly elegant mover and shaker in the retail beauty industry here in Australia. Seeking out some of the strongest heroes overseas – Trussardi, Atkinsons and Carven – unsung on these shores, along with new, genuine disrupter brands – Goldfield & Banks, Personail and Rock & Ruddle – delivering them to a discerning and appreciative Australian consumer.

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TO HAVE AND TO HOLD

TO HAVE AND TO HOLD

August 01, 2018

The beauty industry is merging with the tech world in a trend that’s inevitable and expanding at breakneck speed. At-home devices are already playing a pivotal role in how consumers worldwide care for their skin and will continue to do so in the future, predict analysts.

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PENHALIGON’S LAUNCH HIDDEN LONDON COLLECTION

PENHALIGON’S LAUNCH HIDDEN LONDON COLLECTION

July 30, 2018

Bringing to fragrant life Iconic English perfume house Penhaligon’s latest Hidden London collection, Michael Marzano – National Education Manager, Agence de Parfums presented to media with descriptions of the three new scents. Capturing the sophistication, elegance and history of three distinct areas of London, the fragrances are called: Marylebone Wood, Belgravia Chypre and Kensington Amber.

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A’KIN TACKLES OILINESS

A’KIN TACKLES OILINESS

July 23, 2018

Natural beauty brand A’kin urges consumers to stop making skincare mistakes and treat oily skin naturally. Gentle yet effective A’kin Oil Control range has proven results, none more close to home than with the formulating chemist’s daughter.

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OGX FRESH HAIR APPROACH

OGX FRESH HAIR APPROACH

July 22, 2018

OGX is that ‘funny shaped bottle’ shampoo and conditioner range. The tubby bottle appearing on pharmacy, Priceline and Woolies shelves in an array of glorious colours, depicting their fragrance and ingredients is modestly #1 Premium Hair Care Brand in USA*

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PERFECT PITCH

PERFECT PITCH

July 19, 2018

Today’s beauty landscape is saturated with competition. The use of celebrity spokespeople is a basic tactic to break through the clutter, but when it comes to natural skincare and wellness the pitch has to be sincere for longterm success. There’s even more expectation when the famous face is the founder, says Brett Riddington, General Manager of KORA Organics, the hugely popular organic skincare brand launched by supermodel Miranda Kerr. 

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