So you have everything up and running.
You have great product, you have a fantastic marketing plan, stock levels are exactly where you need them to be, and you have customers ready to start buying...but are you still maximising the business's potential?
For over 27 years, national charity Look Good Feel Better has been committed to the notion that a touch of colour; be it a dab of blush, a sweep of lipstick or a brightly coloured turban can work wonders to boost the self-esteem and confidence of women undergoing treatment for cancer.
Former Myer beauty counter assistant, Jade Elliot, who created her own products in her bedroom in the UK is launching into her former workplace department store. The 32 year old worked in Myer in her early years and was inspired to create her own range of cosmetics.
On cosmetic floors nationwide, spa-style cubicles that offer facials and other treatment services in the retail environment have long created more business for leading brands and department stores. Busy women often don’t have the time for day or week-long treatments and are increasingly turning to the prestigious and relaxing atmosphere of department stores.
La Roche-Posay Toleriane Teint Make Up and Respectissime Eye Makeup Collection is the L’Oréal-owned derma skincare brand’s venture into cosmetics.
Backed by 20 years of dermatological expertise for sensitive skin, Eau Thermale Avène is proud to add its first high protection, water resistant sunscreen products to its extensive skincare range.
Paco Rabanne turns up the heat on its XS franchise. It certainly lends itself to being turned up and turned on! The original XS launched in 1993 with the scent of sexual desire. Then came the rock star Black XS. Today, Pure XS steams in with an erotic aroma.
What a year for Elizabeth Arden! It has been a year of change and evolution, as Arden became part of the Revlon family. Philippa Curnow, National Training Manager, Elizabeth Arden shares some awarding moments.