Essano’s founder, Shane Young, hosted a brekkie launch of the brand’s Superfoods skincare collection. Driving home the message that ‘What you feed your body has the power to feed your skin’, New Zealand’s #1 natural skincare brand*, Shane says Essano has developed the range using the latest scientific technology to transform skin with the power of natural nutrients.
Meet Natural Health Company founder, Sylvia Lechowicz, and learn more about how this brand could help you boost your business.
Most people have received their fair share of advice from well-meaning ‘advisers’. More than nine out of 10 Internet users also turn to the web for advice on matters ranging from medical to financial to beauty, according to recent research. But much of this deluge of data is overwhelming because finding information which becomes an indispensable part of a daily routine is becoming increasingly rare.
The repositioning of Coty-owned Max Factor has been inspired by research in how women 35+ look and feel about their beauty.
There’s something about La Prairie. And their customers know that. It’s a given on the La Prairie counter that the customer, whether known to the brand as a loyalist or it’s her first time to the counter, will be acknowledged, recognised and welcomed…as a person, first. Then there’s extraordinary products in luxe presentations through to sensorial textures and scientific formulas that deliver superior results. The finest example to date is the remastered Caviar Premier launched to media in one of Sydney’s most prestigious private venues, The Penthouse.
Over 500 of the cosmetic industry’s most generous came together on Friday the 31st August at Sydney’s ICC for the annual Dream Ball, in support of Look Good Feel Better. Guests painted the town red as they were entertained by Casey Donovan and DJ duo Discovery while the charity’s Patron, Kerri-Anne Kennerly once again worked her magic as MC for the evening.
The days are long gone when SPF numbers were the be-all-and-end-all of suncare. The global sun protection market is valued at $13.7 billion and much of the growth is being propelled by unique formulas, extra benefits and smaller, more premium brands. Invisible Zinc, Australia’s number one mineral sunscreen brand*, has accelerated its widely recognised expertise in aesthetics, to launch a landmark new addition to its bestselling suncare collection.
World-renowned for its luxury skincare and cosmetics, Sisley Paris celebrated the Australian launch of its debut haircare line Hair Rituel with a launch media party at event space Beta Bar in the Sydney CBD.
One of the retail beauty industry’s widest known BAs – Michael Brown – places equal respect to the tools of the trade and the makeup itself. Tools such as face charts and brush types galore have far more value than their ‘cost of materials’ and you can make them work in synergy with cosmetics to engage a customer, bring greater depth to the sale and simply help the customer get the best results out of her makeup purchases.
esprit asks the BAs: What is your favourite tool to share with customers to enhance your customer interaction?
Jennifer Aniston is one of the most timeless beauties around, and as someone who is always on point we are eager to know any of her beauty tips and product recommendations. So, what are the secret beauty products she uses to keep her skin always looking enviably glowing and ageless?
The number of new beauty and personal care products launched each year is staggering and it keeps growing. Not all are eagerly welcomed by consumers and there’s a huge attrition rate. In a bid to suss out the champs that just keep selling year-in, year-out, esprit asked leading brands to reveal what flies off the shelves fastest.