Beauty company’s ‘choose what you pay’ initiative

Grown Alchemist founders are letting customers choose their own discounts on products to help those who have lost income due to COVID-19.

Almost everyone is in the midst of cost cutting and belt tightening since COVID-19 outbreak.

But one beauty company is trying to help out those who have been hit hard in the hip pocket.

Grown Alchemist has introduced Skin Support, ​a program designed to provide consumers with the flexibility to ‘choose what they pay’ for skincare products.

Under the program, customers have the choice to select any products (up to two per item) and tailor their discount percentage, ranging from 20%, 35% or 50% before checking out.    

Founders and brothers, Jeremy and Keston Mujis, said the concept was about making self-care more accessible to everyone, especially in these times of uncertainty.

 “​We are all feeling a level of physical and emotional stress right now and Grown Alchemist wants to remind people of the importance of self-care,” Jeremy said.

“You can’t pour from an empty cup. ​ It has never been more important to take time out, take care of yourself and recharge ​ so that you can then take care of others.”

The Skin Support program is available now online at www.grownalchemist.com and at ​www.davidjones.com in addition to instore at David Jones Bourke Street Mall and Elizabeth Street stores, until June 21.

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