Competing with major brand names across industries such as Swarovski and Johnnie Walker, Revlon won the top award of the event – the Tom Harris Retail Marketing Best in Show Award – for its POP This for Revlon Australia campaign, featuring the Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – a 2-in-1 display incorporating digital lip colour testing.
The Revlon Super Lustrous promotion also took out major honours in other hotly contested categories, including Best Design and Innovation, Health & Beauty, Permanent Display and Digital Instore, Mobile, Social and Online.
Other gold and silver award winners in beauty and personal care were: Myer Giftorium, Gillette Skinguard Mega Displays, the Oral-B Anti-Sweep Push Permanent Unit, Nude by Nature Little Wonders and Satin Liquid Lips, Australis Big W Cosmetics and the Priceline Feminine Shave Care Category Solution.
Carla Bridge, General Manager Shop! ANZ, applauded the standard and quality of this year’s awards. “Australia and New Zealand retail marketers appear to have used the challenges of the past 12 months as fuel to work harder and smarter, producing the best work we’ve seen for years.
“This year’s winners combined ingenuity, design flair and solid insights to win the hearts, minds and wallets of shoppers in what has arguably been the toughest environment in living memory.”