JD.com, China’s second largest e-commerce platform after Alibaba, ended the last quarter of 2020 on a high note.

The mega-etailer posted Q4 revenue growth of 31.4 per cent to US$34.4 billion.

Full year sales were also up 29.3 per cent by contrast to 2019 to US$114.3 billion.

Much of the growth was driven by three categories – healthcare, cosmetics and home products.

Chinese New Year celebrations were muted this year as the government encouraged people to stay put instead of travel.

As more people hunkered down at home, JD.com enjoyed “a very healthy consumption trend”, says JD.com founder, Richard Liu. “Also because of the staycation, a lot of merchants continued to operate their business on the platform during the Chinese New Year promotion and even extended their working hours,” he said.

Annual active customer accounts surged 30.3 per cent to 471.9 million in 2020 – up from 362 million in 2019 – the largest expansion in JD.com’s history.

Full year income totalled a massive US$7.6 billion.

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