Avène re-launches XeraCalm A.D skincare range

The soothing french skincare range that Turia Pitt swears by!

French dermo-cosmetic skincare brand, Eau Thermale Avène, has re-launched its innovative XeraCalm A.D range, which provides immediate, deep-moisturising relief from dry, tight and itchy skin, restoring the skin barrier and reducing itching by 97 percent. These literally-life-changing formulations are now available in whoppa, 400ml sizes.

The three-part range, comprising Lipid-Replenishing Cleansing Oil ($35.95, 400ml), and the choice between Lipid-Replenishing Cream or Balm (each $39.95, 400ml), is completely preservative free, fragrance free and designed with ingredients demonstrated to have optimal tolerance and maximum efficacy for skin prone to severe dryness and atopic dermatitis/eczema.

All three products in the range are now available in generous 400ml sizes, with the Cream and Balm featuring a new Sterile Cosmetics pump system that keeps the products free from all external contamination throughout their use.

The thoroughly researched, ultra-soothing and lipid-replenishing skincare range is a daily staple for Australian athlete, motivational speaker and author, Turia Pitt, who suffered full thickness burns to 65 percent of her body after being trapped in a grass fire while competing in a 100km ultra marathon in 2011.

“I’ve always had really dry skin, having had eczema since I was a kid, but after I got burned, I found that not only did I have eczema, but that my burned skin was so poorly hydrated,” said Turia, who explains that her full thickness burns have destroyed the oil glands that naturally keep her skin moisturised.

“I’ve tried an excessive amount of moisturisers over the past eight years and was never completely satisfied with any of them. Some felt awesome, but made my skin flare up, while others were too sticky or too thick. Avène’s XeraCalm A.D range has been an absolute game changer,” she said.

Turia, who visited Avène’s hydrotherapy centre (in the town of Avène in France) for three weeks of treatment in 2018 and will return again in 2019, swears by XeraCalm A.D Lipid-Replenishing Balm, which she says is “super moisturising, not sticky, gloopy or too thick to apply and has made a big difference to the way my skin feels. Plus the new pump pack makes it easier for me to use. I give it 10 stars!”

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I’ve always had really dry skin. I had eczema as a kid and would seriously take my QV cream to school every day and liberally apply it all over my hands, arms, face and neck. After I got burned I found that, not only did I have eczema, but also that burned skin is about as hydrated as a bag of desiccated coconut (since the oil glands that normally keep skin in good nick are gone). I’ve tried an excessive amount of moisturiser over the past 8 years and was never completely satisfied with any of them. Some were ‘moisturising’ in the sense that I felt like it replenished my skin but I had to constantly re-apply through the day. Some felt awesome but made my skin flare up. Some were too sticky, some were too thick, some went on like a thick yellow paste. I had even trialled Avène's TriXera and, even though I thought it was great, I didn’t think it was a total game changer. Enter Avène XeraCalm A. D Lipid-Replenishing Balm. This moisturiser is bloody fantastic. Super moisturising, lipid replenishing, not sticky, not gloopy, not too thick. It’s just right in my book. The Avène products are all made using the water from the Sainte-Odile spring in the quant village of Avène in France (I put my environmentalist hat on and asked if there was any concern about taking too much water from the spring – and it turns out the spring recharges 10 time faster then they can draw from it. So, in other words, no). Scientists reckoned what made the water so unique and beneficial was the tiny little (let’s say microscopic) bacteria in the water – so the folks at Avène extracted it to make I-modulia (which is a key component of this balm). I give this balm 9 1/2 desiccated coconuts. It loses a mark because I find the cream a little hard to get out of the tube. The tube keeps the cream completely sterile (meaning no bacteria can get in) but that means it’s a little harder for this three fingered gal to squeeze out. Yes, I'm a partner of @avene_au, so I can't say "not a sponsored post", but even if I wasn't I'd be posting about this stuff. I rate it. If you’ve got dry skin, I implore you to give it a go. And that concludes my essay on eczema and dry skin remedies. How’d I go? A+?

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For best results, cleanse skin thoroughly with XeraCalm A.D Lipid-Replenishing Cleansing Oil and follow with the Cream (for moderate dryness) or Balm (for severe dryness) once or twice a day, based on skin’s needs.

Avène’s XeraCalm A.D range will be available in the new 400ml sizes and with the new Sterile Cosmetics Pump delivery system from June 2019, at leading pharmacies nationwide including Priceline and Chemist Warehouse.

Feature image: @aveneusa

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