Huge applause for Aussie beauty brands supporting bushfire crisis

These brands and personalities are doing all they can to help those affected by the devastating bushfires.

Everywhere we turn, Australians are reminded of the bushfire crisis that is happening in NSW and Victoria right now.

Powerful images of houses burning down, charred animals and stranded families fleeing smoke-filled towns in masks are being shared around the globe through news channels and on social media.

But in times like these, it’s humbling to see so many people doing all they can to help the disaster by donating much needed funds to organisations and charities who desperately need it.

Celeste Barber, the much loved Australian actor, writer and comedian who parodies celebrities on Instagram has helped raise a staggering $40 million in just four days for the NSW Rural Fire Service  through her Facebook fundraising page.

So many local beauty brands and businesses are also doing what they can to help and esprit would like to acknowledge and give thanks to those below who are using social media to raise money for those affected by the devastating bushfires.

1. ModelCo is donating profits from its online store for 24 hours to NSW Rural Fire Service and WIRES Wildlife Rescue .

2. The Estée Lauder Companies will donate $200,000 to the Australian Red Cross disaster relief and recovery fund to support families and communities affected by the fires.

3. Bondi Boost has donated $30,000 to the NSW Rural Fire Service.

4. TVSN is donating $200,000 to Vinnies Bushfire Appeal and has pledged an additional $100,000 of product and media support to help those affected by the bushfire crisis. The company has also set up a donation link on their website.

5. Frank Body will donate 100% of A-Beauty Scrub sales for the month of January to the NSW Rural Fire Service, WIRES Wildlife Rescue and Country Fire Authority.

6. Mecca has pledged $100,000 to the Australian Red Cross bushfire recovery and relief fund.

7. YouTube Beauty Vlogger Chloe Morello will be donating 100% of sales of her pre-loved designer items on Restyle Closet.

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To raise money for those in my hometown of Batemans Bay I will be donating 100% of sales of my pre-loved designer items on @restyleyourcloset. LINK IN MY STORIES or: EDIT: I have a go fund me linked in my bio if you want to donate without buying anything! Brands include: Fendi, Chanel, Saint Laurent, Hermes, Valentino, Giuseppe Zanotti, Louis Vuitton, Chloe and more. Prices starting at $110Aud. If you're feeling generous you could bid on the item with the 'offer' button 😉 💰The current plan with the money is to purchase $1000 prepaid eftpos ‘gift’ cards 💳 to give to those who are displaced from the fires and volunteer firefighters. My entire family live in Batemans Bay and will be able to give the cards to the evacuation centres, or to red cross/salvation army or whoever will be able to give them to who is needing it. I would rather not give the money to a specific charity as they often take a % so the gift cards being given directly is apparently the best way (being from there I am in the Batemans Bay facebook support groups and have seen this suggested as being the ideal way of helping people – this idea came from a woman who’s house burnt down: She said clothes and food were great but so much of that had be donated already so suggested monetary donations would help the most for rebuilding their lives). If everything is sold we could raise over $20k. This is a good way to a) raise money for the locals affected and b) recycle by purchasing pre loved. I was originally selling these items to do the #1000dollarproject by @sugarmammatv but decided this is wayyyyy better spent.

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8. Vida Glow will be donating 100% from all proceeds from their online store to the Australian Red Cross on January 7, 8 and 9 after donating 100% of all proceeds over three days  in November to the NSW Rural Fire Service.

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In November the bushfires hit very close to home when my in-laws packed their cars ready to evacuate their home of 42 years. They sent a harrowing picture of 93 year old Pop standing in the front yard with blood red skies. We donated then to the @nswrfs and Vida Glow donated 100% of all proceeds from our online store over three days to the NSW RFS.⁣ ⁣ It’s hard to comprehend that the situation is now, 7 weeks later, so much worse. With no end in sight. The Vida Glow office reopens today, and although we enjoyed a break over the Christmas and New Year period we have all been acutely aware that this has been some of the most difficult times our fellow Australians have endured. ⁣ ⁣ It has been touching to see so much humanity as we unite to help. If you have been thinking of trying VIDA GLOW products in the New Year, or you’re wanting to restock… please wait until tomorrow. This Tuesday, Wednesday and Thursday (7th, 8th & 9th January) we will be once again donating 100% of all proceeds from our online store. This time to the @redcrossau who are focusing on helping communities devastated by bushfires to recover. ⁣ ⁣ Vida Glow is also contributing products to @kristin.fisher.eyebrows who has incredibly put together KFE Market at her salon in Double Bay on Saturday 11th of January. An incredible collection of brands have donated products which will be sold for no set price, rather by donation with ALL proceeds going to @nswrfs @redcrossau and @wireswildliferescue so come down, stock up and be part of the spirit of giving back with an amazing group of people. ⁣ ⁣ We are also taking part in @beautybagsforbushfirevictims organised by @victoriabaron providing beauty bags for bushfire victims. An incredible initiative started by Victoria who is an a makeup artist who found a way for the beauty industry to give back. If you are a beauty brand who is interested or know one who is, contact @victoriabaron to get involved. ⁣ ⁣ Love Anna & The Vida Glow team! Xx

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9. L’Oréal Australia is donating $100,000 to help support the recovery mission and donating products to those in need of everyday personal items.

10. Adore Beauty is pledging $30,000 to the Australian Red Cross and WIRES Wildlife Rescue.

11. Coty Australia are donating $32,000 to the Australian Red Cross and WIRES Wildlife Rescue and NSW Rural Fire Service.

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