A beauty junkie’s guide to who to follow on Instagram

If a picture is worth ten thousand words, Instagram images’ worth is beyond infinity, and we’re here for it. As beauty lovers, junkies and experts alike, there’s nothing quite like feasting your eyes on a visual when it comes to indulging in a little beauty banter. Whether you’re scouring your socials for a specific style, taking notes from a tutorial to replicate a look or merely mindlessly scrolling for sheer eye candy appeal, here are our fave accounts to follow for all your Insta inspirations.

BY AIMÉE WICE

If a picture is worth ten thousand words, Instagram images’ worth is beyond infinity, and we’re here for it. As beauty lovers, junkies and experts alike, there’s nothing quite like feasting your eyes on a visual when it comes to indulging in a little beauty banter. Whether you’re scouring your socials for a specific style, taking notes from a tutorial to replicate a look or merely mindlessly scrolling for sheer eye candy appeal, here are our fave accounts to follow for all your Insta inspirations.  

Tom Pecheux

@tompecheux
There are hardly any sartorial musings more enticing than those of the French; they seem to ooze effortless glamour, sex appeal and understated elegance in equal measure. Encapsulating those qualities is the iconic Parisian fashion house Yves Saint Laurent, with their beauty division scoring top marks. The brand’s Global Beauty Director and insanely talented Makeup Artist Tom Pecheux embodies these characteristics through his work, and made a name for himself with the belief that makeup should enhance, not transform, beauty (how very French, non?). With a career spanning over three decades, gain some seriously legendary insight through Pecheux’s snaps.

Soko Glam

@sokoglam
If skincare had a global headquarters, it would inarguably be Korea: home of the 14-step skincare routine and facials so intense they literally shift bone structure. Unsurprisingly Koreans are renowned for their impeccable complexions. But it’s a jungle out there: a wildly demanding routine can often leave us mere mortals wondering which serum is superior, and where exactly it fits in between the slew of other products in your AM/ PM routine. Lucky for anyone (um, everyone) keen on upping their complexion’s luminosity, texture and overall glow that Koreans are so well known for, New York City-based Korean aesthetician and author of The Little Book of Skin, Charlotte Cho fills your feed with gorgeous products that’ll have you taking that #glassskin selfie in no time. Bonus: images are all shoppable, thanks to her online IG store.

Sarah Bland-Barbuto

@sarahbland
If your childhood memories aren’t fondly filled with the likes of Hard Candy’s fun-filled nail polishes and matching candy rings, it’s not too late: founders of the brand introduced the grown-up version in the form of mega-cool brand Smith&Cult a few years back. Crazy cool colours that are trendy and yet timeless at once are packaged in edgy bottles, and feature some of the most giggle-inducing names in the beauty industry, like Feed the Rich (a deep teal) and Plastic Beach (a punchy pink). Brand Ambassador Sarah Bland is equally as clever and talented, and paints the most perfect manicures imaginable – just ask Beyoncé, one of her many A-list clients. Majorly impressive nail art inspiration here.

Pat McGrath

@patmcgrathreal
With a whopping 1.6 million followers on Instagram, you know this account is definitely one to watch. Inarguably one of the most iconic names in the beauty industry (Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry) McGrath has been painting the faces of the backstage elite for over twenty years. Creating countless cosmetic conceptions, McGrath has been behind many, many major editorial spreads, runway shows and campaigns alike. Launching her own insanely well-received line, Pat McGrath Labs, this trailblazing talent posts allllll the wants and wows.

Anh Co Tran 

@anhcotran
Laidback tousled Aussie beach waves never waver, and LA and NYC-based top hair stylist Anh Co Tran definitely seems to agree. Co-owner of the Beverly Hills Ramirez | Tran Salon, Tran has tended to the tresses of plenty of Hollywood’s most discerning heads of hair. Renowned and revered for his quintessentially cool and sought-after “lived in hair”, he cuts hair dry, as “it allows me to see cowlicks and how her hair behaves. I can also see split ends and if there are any, this allows me to trim them down,” Tran explains. Expect a feed filled with plenty of relaxed, undone styles in a myriad of colours and lengths, and enough #hairspo to last a lifetime.

AIMÉE WICE
amouraimee.com
info@amouraimee.com
@amouraimee_

 

 

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